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ISMCP Gold for Asahi Europe and International

Asahi Europe and International (AEI) has become the latest organisation to achieve the International Standards in Coaching and Mentoring Programmes accreditation – EMCC Global’s highest endorsement of organisational performance.

The EMCC Global International Standards in Coaching and Mentoring Programmes (ISMCP) accreditation is a consistent and globally accepted framework of good practice in mentoring and coaching programme management.

ISMCP, awarded at bronze, silver or gold level, is a deep framework that supports cultural development and aligns personal and professional performance. AEI has achieved the accreditation at the highest Gold level.

It is a mark of an organisation’s ability to define and articulate its clarity of purpose, to establish and support a strong coach and mentor network, to build effective reviews and measurements, and to have an ability for consistent and improving performance – all aligned within a strong Global Code of Ethics.

Drahomíra Mandíková, AEI’s Chief Corporate Affairs Officer, said: “Working with a good mentor is a part of personal growth as it offers development of skills, career guidance, networking and much more. Being a mentor is also rewarding as you gain a fresh perspective and find personal fulfillment in helping others to succeed. I have been mentoring in different external and internal programmes for years now as I really believe in the power of mentoring. And I’m extremely proud of the accreditation of the Asahi Europe and International mentoring programme and want to invite more people to become mentors and mentees in this programme.”

In considering the application, assessor Selin Ustuner-Ertug said: “The AEI Mentoring Programme is a remarkable example of an established, well-structured hybrid (majorly online) mentoring program design with a clear vision and objective, execution and evaluation with dedication and commitment to high standards.”

Asahi International is the European arm of Asahi Breweries, with the title of No 1 beer in Japan. Asahi International is headquartered in Prague  – home to a diverse, international team of colleagues. Asahi can be traced back to 1889, while its oldest European brewery was established in 1629 in Poland.

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